By now, it’s been clearly established thatLokiis Disney Plus' most successful Marvel Studios show, as the Asgardian God stands out with ratings closer toThe Mandalorian’s performance, while the rest of the superheroes stay much closer to one another in terms of viewership. However, despite garnering mostly extremely positive reviews, it would seem likeMs. Marvelis enduring a tougher time as Marvel Studios' first production to share a weekday slot withStar Warscontent.
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According to analytics company Samba TV, 775,000 households in the United States tuned in to watchMs. Marvel’s premierethree weeks ago. That’s roughly half the people who sawHawkeye’s premiere (1.5 million) within its first five days of release, which was the worst performer not counting the animatedWhat If…?series. Nevertheless, it’s not all bad forMs. Marvel, as the series obtained much better numbers than any other MCU series with the Gen Z demographic (20-24 years old), as well as a more diverse audience thanks to an influx of African Americans, Hispanics, and Asian viewers.
It must be noted that these numbers only take into consideration the series’ first episode, meaningMs. Marvel’sequally praised second outingdoesn’t factor in here. However, with the show sharing the spotlight withObi-WanKenobi,it’s unlikely that would alter much. On top of that,Ms. Marvelhas been pointlessly review-bombed by some people on certain entertainment sites, leading to an even more confusing landscape for the teen superhero.
So why isMs. Marvelfailing to win over ht MCU’s usually reliable fan base? While there are many factors in play, its Wednesday time slot alongsideObi-Wan Kenobicould be largely to blame, as it’s the first time Disney has opted for such a strategy. Plus,Ms. Marvelbeing partly branded as a teen comedymight also impact the series’ appeal to older viewers, not to mention the fact that, after all, Kamala Khan is a new MCU character.
There are plenty of reasons to watchMs. Marvelthough, with its art style being right at the top. There’s also the relative freshness the show may bring for those curious about the character’s cultural background and history.
Ms. Marvelis currently available on Disney Plus.
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